I Watched My Buddy Lose
a $70k Job to a Guy With Half the Talent and Twice the Website.
That pissed me off enough to start this company.
My name is Geoffrey Shepard. I'm a Senior Software Engineering Manager with over a decade of experience building enterprise systems — the kind of applications that process millions of transactions and can't afford to break.
I didn't plan to build websites for hardscapers. But I have a close friend who runs a hardscaping company. Incredible craftsmanship. The kind of work that makes neighbors stop their cars. He was consistently losing bids to a competitor whose work was objectively worse — but whose website looked like a million bucks.
I rebuilt his site. Within 90 days, he landed three projects that more than paid for the investment. Not because I'm a marketing genius — because I'm an engineer who knows how to build software that works.
I realized the entire hardscaping industry has the same problem: world-class craftsmanship, terrible digital presence. So I decided to fix it.
I Bring a Knife
to a Pillow Fight
Your competitors hire $50/hour WordPress freelancers. You get an enterprise architect using the same stack as Apple and Spotify.
Enterprise-Grade Code
Your site is built with SvelteKit — not WordPress, not Wix, not Squarespace. It loads in under 1 second. Google rewards that speed with higher rankings. Your competitor's template site loads in 5.
Conversion Engineering
I don't just make pretty pages. Every button, every section, every word is placed to move visitors from "just browsing" to "ready to call." Your website becomes a 24/7 sales employee who never takes a sick day.
I Actually Get Hardscaping
I know the difference between polymeric sand and concrete sand. I understand that a $60k outdoor kitchen isn't a "renovation" — it's a lifestyle transformation. Your website should sell accordingly.
This Isn't a
"Web Design Agency"
What You've Been Getting
- ✗ A 22-year-old "designer" builds your site
- ✗ Your "account manager" has never seen a patio
- ✗ WordPress template with 40 plugins (slow, fragile)
- ✗ You pay monthly forever and own nothing
- ✗ 5+ second load times that Google penalizes
- ✗ Generic copy that could be for any contractor
What You're Getting Here
- ✓ A senior architect with 10+ years builds your site
- ✓ Direct access to the person writing the code
- ✓ Custom SvelteKit (same tech as Apple, Spotify)
- ✓ You own the code outright — forever
- ✓ Sub-1-second loads that Google rewards
- ✓ Copy written by someone who knows hardscaping
The Tools I Use to Build Your Competitive Advantage
The same modern stack used by Apple, Spotify, and The New York Times.
On a
Personal Note
I'm a father, a strategy game enthusiast (which means I'm wired to think several moves ahead), and someone who genuinely enjoys the intersection of code and business.
I didn't start this company because I needed clients. I started it because I kept having the same conversation with hardscapers: "Our work is incredible but nobody finds us online." That's a solvable problem. And solving hard problems is what I do.
I take on 3 new partners per month, max. Not because it's a marketing tactic — because I personally build every site. When you hire me, you get me. Not a junior dev. Not an overseas team. Me.
Geoffrey Shepard
Solutions Architect & Founder
Let Me Show You What's
Costing You Leads
I'll personally record a free 5-minute video walking through your current site. No generic report. No AI-generated fluff. Just a real person showing you real problems and real solutions.
Whether you hire me or not, you'll walk away knowing exactly what to fix.
Get Your Free Video Audit